Free Online Tools

How To Use Brand Color Extractor

1

Upload your logo

Use a clean image file (JPG, PNG, or WebP) of the logo or brand mark.

2

Set the color count

Choose a smaller number (e.g. 3-5) for a focused brand palette.

3

Process the image

The tool extracts the dominant colors from the file.

4

Copy your brand hex codes

Tap any swatch to copy it, ready to drop into brand guidelines or CSS variables.

Frequently Asked Questions

1. How is this different from the general Image to Color Palette tool?

Both extract dominant colors, but this one defaults to a smaller, cleaner color count better suited to logos and brand marks, which typically use fewer, more deliberate colors than a photograph.

2. What kind of image works best?

A clean logo file with a solid or transparent background gives the most accurate results. Screenshots with visual noise or heavy compression artifacts can pull in unintended background colors.

3. Can I use the extracted colors for a full design system?

Yes — once you have your core brand hex codes, run them through the UI Color System Generator to build out full tint/shade scales for buttons, backgrounds, and text.

4. Will this match the exact Pantone or brand guideline color?

It extracts the RGB/hex values actually present in your image file, which may differ slightly from an official brand guideline due to image compression or color profile differences. For pixel-perfect brand compliance, always cross-check against the official style guide.

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